Going Solo: A Few Words Of Advice - I am often asked about being a soloist: an independent consultant. “How do you find work?” “Is it difficult to balance all the things you need to do?” “How do you market your services?” I thought I would try to scribble some thoughts that might help would-be soloists in taking the plunge — or avoiding this sort of life altogether.

Making Link Bait and Viral Marketing Work - Two of the most popular buzz words in the online marketing realm right now are link baiting and viral marketing. These two tactics are a great way to build links and to build branding when constrained by small marketing budgets, but there are several things you need to remember when planning these types of campaigns.

My top ten ways to promote yourself on Web 2.0 - People and businesses that will succeed in this brave new world have a lot of work to do to. The old days of putting together a few pages (or a few hundred) of static HTML are so over. The good news is that most of the tools are free for the downloading. All it will take is your time. The bad news is that the time investment is non-trivial. You can’t farm this out to someone to just do it for you.

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