PPC and search scripts
November 7th, 2007
Here’s the most common PPC scripts on the web:
ProSearch PPC - Product made by Nexus and is a very common PPC script. Costs $150 and has a lot of features for that price including great overview of todays earnings and bids. It also has a built-in ip2country solution which makes your ads targeted.
ES Professional PPC Search engine - Has a very smart solution that grabs the meta data from google, altavista or msn and shows the data with some additional results that costs (PPC feeds). Costs $299 but has good recommendations.
Orbitscripts SmartPPC - Maybe the most used solution and is very well used. Has all these revenue models: Cost per Impression (CPI), Cost per Click (CPC), Cost per Action (CPA), Cost per Signup (CPS), Cost per Thousand Impressions (CPM). To target your ads and avoid frauds the use technologies like:
● Geography (ex: United States, France, Brazil)
● IP address
● User session
● User cookie
● IP Network (ex: AOL, RoadRunner)
● Web Browser (ex: Internet Explorer, Mozilla, Safari)
● Search term
● The time of the click
● The rank of the advertiser’s listing
● The bid of the advertiser’s listing
● The time of the search
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