Vivendi will pay 1,7 million dollars and will then join Activision to create a game-industry that can compete with Electronic Arts. Vivendi will because of this own 68% of the new company created.

Vivendis most known studio is the Blizzard studio which have created (among with some other smaller games) Starcraft, Warcraft and Diablo. The latest release is the MMORPG World of warcraft which was a great success.

Activision has focused on the console-market and created successes such as Tony Hawk skateboarding, Call of Duty and Guitar Hero. If you count together the two companies that are now called Activision Blizzard would have a total turnover of 3,7 billion dollars which makes them bigger than Electronic Arts with about 3 billion dollars.

Electronic Arts biggest market is the third-party development which means that companies produces games and Electronic Arts then releases them. Fifa, Need for Speed and the Sims are all results of this.

Most games of EA are created so a new version of them can be released every year. Examples of this are NHL, Fifa, Madden and Need for speed, which creates a steady income for the company.  Activision uses a similar technique but is seemed as a more open company. A result of this was the risky product “Guitar Hero” which then became very successful.

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